Product concept for stagecard
Developed during an intensive Product Design program at Digitale Leute School, Stagecard is a dedicated EPK (Electronic Press Kit) builder. It aims to replace static PDFs and scattered links with a modular, professional, and data-driven portfolio solution for musicians.
Timeline
09/2025 - 12/2025 (4 Months Intensive Program)
Disciplines
UI/UX Design, Product Concept, User Research
Software
Figma, Miro, Google Forms
What was the challenge?
The primary challenge was to design a simple and reliable application that allows artists to create a professional EPK with ease. Most existing solutions were either too rigid or too chaotic, leaving artists uncertain about what is actually expected of them by event organizers. We wanted to bridge the gap between an artist’s need for creative expression and a booking agent’s requirement for standardized, quickly digestible data. The goal was to provide artists with a tool that gives them the security of knowing they are presenting themselves as professional business partners while removing the administrative dread of self-promotion.
Research & Insights
I followed a structured discovery process, starting with a deep dive into the market and existing portfolio tools. To validate the idea, I interviewed six active artists and bookers and conducted a survey with 20 participants to identify initial trends. The research revealed a significant disconnect: while artists find the process of creating a press kit annoying and time-consuming, they also struggle with the fear of appearing unprofessional due to a lack of clarity on industry standards. The most important takeaway from the booking side was that agents don't need "flashy" designs, they need scannability. This insight highlighted that the solution needed to prioritize speed for the artist and clarity for the booker.
Solution & Impact
I designed a fully validated product concept and a high-fidelity prototype based on a scalable component library. To ensure a low barrier to entry, I introduced a clean, easy-going onboarding process that guides artists through the setup without overwhelming them. The core of the solution is a modular system where key data, such as releases, photos, and press texts, are organized into clear, digestible blocks. To maximize utility, I ensured the resulting EPK is easily exportable, allowing artists to share their professional profile across different platforms instantly. This approach ensures that vital data points are always in predictable locations for promoters, significantly reducing evaluation time. The final result is a professional builder that empowers musicians to overcome their administrative hurdles and present their work as a data-backed business case.
Prototype Preview
