UX Audit & Analysis for muziqme
muziqme is a dual-purpose booking agency and platform that manages everything from high-capacity festival acts to intimate private events. I was brought in as a UX Specialist to conduct a comprehensive audit of their digital booking platform, which enables hosts to discover, filter, and book artists through a dedicated marketplace.
Timeline
04/2024 (1-Month Intensive Audit)
Disciplines
UX Specialist & Consultant
Software
Google Analytics, Miro
What was the challenge?
Despite a solid roster of artists, the platform struggled with low booking numbers. Since the product had never undergone a professional UX analysis, the challenge was to determine if the low conversion rates were caused by technical friction, a lack of trust in the interface, or a misalignment with user expectations.
Research & Insights
Through a heuristic evaluation and competitor benchmarking, I identified several critical issues that hindered the booking process. The most significant finding was an inconsistent search logic where the filtering system often delivered unrelated results, immediately damaging the platform’s credibility for professional bookers. Additionally, I found that artist profiles lacked a clear visual structure, making it difficult for users to find essential booking data like pricing, location, or technical requirements at a glance. The research also highlighted navigational friction, showing that the path from discovery to inquiry was non-linear and led to high bounce rates during the most critical phase of the journey.
Solution & Impact
I delivered a prioritized roadmap to fix these "trust-killers," starting with a complete overhaul of the filtering logic and a cleaner hierarchy for artist profiles. By pinpointing exactly where the digital product was failing the agency's real-world business, I provided a strategy to turn the search process back into a reliable, professional tool. The goal was to transform the frustrated user experience into a smooth conversion funnel that actually turns visitors into leads.
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